If you have noticed more of your friends’ posts and fewer public posts on your Facebook newsfeed the last couple of days or fewer organic interactions than usual on your business page, there might be a reason.
In a long post on January 11, Facebook Founder and CEO Mark Zuckerberg stated the company would be making immediate changes to how content is delivered to personal newsfeeds.
In his post, Zuckerberg stated he realizes the change could affect the amount of time people spend on Facebook, but expects that time spent will now be more “valuable”.
In it, Mosseri said the company would be making updates to how Facebook prioritized posts over the next few months.
“Today we use signals like how many people react to, comment on or share posts to determine how high they appear in News Feed. With this update, we will also prioritize posts that spark conversations and meaningful interactions between people. To do this, we will predict which posts you might want to interact with your friends about, and show these posts higher in feed,” said Mosseri in the release. “These are posts that inspire back-and-forth discussion in the comments and posts that you might want to share and react to – whether that’s a post from a friend seeking advice, a friend asking for recommendations for a trip, or a news article or video prompting lots of discussion. We will also prioritize posts from friends and family over public content, consistent with our News Feed values.”
What does it mean for those who administrate pages?
“As we make these updates, Pages may see their reach, video watch time and referral traffic decrease. The impact will vary from Page to Page, driven by factors including the type of content they produce and how people interact with it,” said Mosseri. “Pages making posts that people generally don’t react to or comment on could see the biggest decreases in distribution. Pages whose posts prompt conversations between friends will see less of an effect.”
Page posts that generate conversation, according to Mosseri, will show higher in the newsfeed, but Pages are warned against using “engagement-bait” to entice people to interact. On December 18, Facebook released information detailing the company’s efforts to curtail the practice of baiting readers into voting on, reacting to or sharing content. The initiative to demote posts that use engagement-bait began that week. Read more on Facebook’s engagement-bait policy here.
What if you still want to see content from your favorite pages?
“People who want to see more posts from Pages they follow can choose See First in News Feed Preferences to make sure they always see posts from their favorite Pages,” said Mosseri.
Director of Product Management Mark Hull and Head of News Feed Research Lauren Scissors discuss the change, how what appears in your newsfeed will be determined and the overall affect the company believes the change will have.
While it appears, from the statements and the video, business pages will see an effect on their organic views, likes and shares, Facebook did not address whether or not this change will affect paid promotions of posts and content.
If you rely on Facebook to deliver post notifications from the Gallia Herald and don’t wish to follow us and choose the “see first” option, you may want to consider subscribing. Each day we post content, we send out one e-newsletter at the end of the evening (or the next morning if we finish after 11 p.m.) detailing all the posts from the day.